29th Jun 2025
Meet the Member – Corrie Campbell, Corrie Campbell Communications
Corrie Campbell, Corrie Campbell Communications
Tell us about your businesses, the inspiration behind it and when you launched it?
My journey to running Corrie Campbell Communications, like many business owners, wasn’t a straight line by any means and the business has evolved over time into what it is now.
A thriving independent PR consultancy, I deliver authentic and creative storytelling for Scottish brands and manage communications campaigns that count.
I am lucky enough to work with clients across events, music, arts and culture, language, media, leisure and sport, destination, charity and education sectors.
The business was formerly known as Innes and Campbell Communications, which launched in August 2020, and officially became Corrie Campbell Communications in March 2025.
The company was built on sharing a passion for Scotland’s credentials as a cultural powerhouse and spectacular destination, and providing personal, authentic and professional communications services.
To this day, strong relationships and a genuine desire to deliver for my clients drives everything I do.
Best piece of advice you were given at the start of your business journey?
A piece of advice that has driven me through so much is: Feel the fear and do it anyway.
These words of wisdom came from a very important woman in my life and hold a huge amount of power for me. I believe nothing good comes without risk.
Fear is part and parcel of what makes us human, and I reckon is inevitable when you’re running a small business, but you shouldn’t let it stop you!
This advice helps me acknowledge my worries and then get on with making things happen – channelling action, energy and positivity in the face of fear.
What has been your biggest lesson/ challenge faced so far and how did you overcome it?
One of my biggest challenges has been finding a structure and way of operating the business that works for me and my life.
The business has had different set ups and operated at various scales over the years, but I needed to find something that felt like the right fit for me and my clients.
Taking the step to work independently, bringing in trusted freelancers as needed throughout the year, was significant for me.
This process was not without its struggles, but ultimately has been invigorating. It’s opened up new opportunities and allowed me to regain the flexibility I sought when I first became self-employed.
I’ve also been able to focus on projects where I feel I can have maximum impact, inject new energy into my work, be more agile, and reposition my business for the long-term.
What is your number 1 business tip for success?
Can I share my number 1 and number 2?
Number 1: Trust yourself. There is something about gut instinct that you just can’t beat! Imposter syndrome and having a crisis of confidence are certainly things I’ve experienced, and make me question myself from time to time. In the end, I find I know the answer all along. If something feels authentic to you, go with it.
Number 2: Relationships are everything. So much business has come my way through people I have worked with or crossed paths with over the years. A chance meeting or collaboration could wind up becoming an important working relationship in the future so always make sure you are doing yourself proud.
What are the big business goals for the year?
My goals for the next year are to continue to diversify my client base, invest in myself more, and have the confidence to ensure my rates reflect my experience and the service I offer.
How can the GGC Business membership help?
I joined the GGC Business Club to connect with like-minded female business owners, chew over challenges and carve out time to focus on developing myself and my business.
What’s the dream?
To continue to establish Corrie Campbell Communications as a go-to option for clients who value the power of a small and agile, well-connected business powered by integrity and authenticity.
Shout out to another local business you admire?
So much of what I do would not be possible without incredible photographers who bring stories to life and understand what works for the media. Elaine Livingstone is so much more than a photographer; she’s a collaborator and a real support and confidant – working in PR just wouldn’t be the same without her creative eye and input.
Give us 3 fun facts about you!
I’ve been to 37 countries and six continents, I’ve done over 20 skydives and once upon a time I was a cheerleader!
