29th Jun 2025
Meet the Member – Anna Campbell, Good Girl Rebellion
Anna Campbell, Good Girl Rebellion
Tell us about your businesses, the inspiration behind it and when you launched it?
Hey Rebels! I’m thrilled to be part of this powerhouse community. I created my business with one mission: to help other Good Girls — the ones who were taught to be polite, pleasing, and play it safe — break the rules and build wildly successful businesses on their terms.
My business has evolved over the years and officially launched as Good Girl Rebellion in 2024, after I realized how many women like me felt overwhelmed, unclear, and unsupported when it came to marketing and building a sustainable business. I know what it’s like to follow all the advice and still stay stuck. My big epiphany came when I returned to the personality research I knew so well from my days as a Psychology lecturer — and realized that most of the strategies being taught simply don’t work for our personalities.
That’s why I created the REBEL Methodology — a clear, step-by-step framework that focuses on mindset, marketing, money, and consistent action. It’s strategic, supportive, and built to take you from overwhelm to clarity, with community, accountability, and real momentum.
I bring a unique blend of experience to this work: I was employee number one at a start-up that scaled to £1 million per year and did all the jobs. I saw how it was done from the inside. I’m a certified Sales Strategist, a Wayfinder Life Coach, and I combine all of that with my background in Psychology to support the mindset side of growth. Now, I offer business and mindset coaching, mentoring, and training focused on sustainable business growth, sales, and marketing.
This isn’t just business — it’s a movement. A rebellion. Because we’re done making money for other people. It’s our time.
Best piece of advice you were given at the start of your business journey?
One of the best pieces of advice I received — and still live by — is focus on just ONE thing each day. As someone with a classic Good Girl personality, I’m deeply empathetic and naturally wired to think ten steps ahead. That big-picture vision is a superpower, but it also used to leave me completely overwhelmed and stuck in indecision.
In the early days, I wasted so much time trying to solve everything at once. But when I started focusing on one intentional action each day — and simply writing down what I’d do the next day — everything changed. It gave me clarity, momentum, and a way to move forward without drowning in the details. There’s so much invisible architecture to build at the start of a business, and this practice helped me do it one step at a time.
What has been your biggest lesson/ challenge faced so far and how did you overcome it?
Pouring my heart into something and not seeing the results right away. It can feel demotivating when I’ve given it everything and it still doesn’t go as planned. When that happens I need to take a duvet day! But I know from experience, the key is to keep going. It takes time to build a profitable business. The time will pass anyway, so you might as well spend it building something you love.
What is your number 1 business tip for success?
Focus on creating demand, not just delivering supply. It’s easy to pour energy into perfecting your offer/product, but the real magic happens when you learn how to communicate its value. People won’t buy just because it’s good — they buy because they understand how it solves a problem they care about. Get that right and everything changes.
What are the big business goals for the year?
My big business goals for this year are all about growing the rebellion. I’m so excited to be launching The Good Girl Rebellion book later in 2025 — it’s a bold rallying cry for women who are done playing small and ready to claim their space, their voice, and their revenue.
Alongside the book, I’m focused on growing the business through speaking on podcasts and stages, especially through my campaign to spotlight the gender pay gap in self-employment. It’s an issue that’s not talked about enough — and I’m here to change that. Through coaching, mentoring, and strategic support, I want to empower more women to rebel against the rules that were never made for us… and build businesses that are not only successful but liberating.
How can the GGC Business membership help?
I’m excited to be a part of this membership because I know how important it is to be among like-minded ambitious women. I love to support local and women owned businesses and this gives me the opportunity to do just that.
What’s the dream?
A world where women don’t have to shrink or sanitize themselves to be seen or succeed.
Where authenticity is currency — not politeness.
Where wild joy, fierce ambition, and radical truth are celebrated, not punished.
A community of fearless rebels who rewrite the rules, building empires on our own terms,
speaking our minds without apology, and living lives bursting with power, purpose, and unapologetic pleasure.
A future where good girls don’t just survive — we thrive.
Where we stop chasing approval and start owning our worth.
Where we make a ton of money, shatter ceilings, and dismantle the old systems that kept us small.
This is more than a movement.
It’s a full-on revolution of self.
A reclaiming of voice, space, and freedom.
The Good Girl Rebellion dreams of a world where every woman knows:
she’s limitless, and she’s unstoppable.
Fave mantra to get you buzzed up for business!
I am here to lead, disrupt and rise
Shout out to another local business you admire?
I love Anna Payne Sales and Emma McElhinny Eat Move Win.
Give us 3 fun facts about you!
I love to start my day with some unhinged dancing to my Rebel Anthem which is currently Jump by Madonna
My favourite holiday activity is to stargaze from a hot tub. (I don’t have a hot tub but it’s number 1 on my forever home list)
While most people fear public speaking more than death, I love it. Give me a stage and a mic and I am happy!
