31st Oct 2025
Inside ELViVi: Preloved Luxury with Provenance & Purpose
For many women, a designer handbag is more than just an accessory, it’s a symbol of confidence,craftsmanship, and often, a lifelong dream. But in a world of fast fashion and fakes, finding authentic, timeless pieces that tell a story can feel like an impossible task.
That’s where ELViVi comes in.
Founded by Jessie Grace Lloyd, ELViVi is a curated destination for authentic preloved luxury handbags, specialising in vintage Louis Vuitton. Known for her keen eye, transparent sourcing, and passion for education, Jessie is on a mission to help women shop more consciously, while also celebrating the beauty of history, quality and style.
We sat down with Jessie to talk about the magic of vintage bags, her childhood spent at antique fairs, and why every woman deserves to own a handbag that feels as iconic as she is.
Jessie, tell us a little about your background and what inspired you to create ELViVi.
I grew up selling at antiques fairs with my dad, which sparked my love for craftsmanship, art, and vintage fashion. I went on to study Fine Art and Fashion Marketing, which naturally led me into the auction world, where I was handling, studying and valuing contemporary art and later vintage luxury handbags and accessories. That experience inspired me to launch ELViVi, a consultancy dedicated to sourcing and selling preloved luxury handbags as well as educating fashion lovers and supporting them to shop consciously and sustainably.
What do you offer beyond the sale and why is education such a big part of ELViVi?
Education is a big part of ELViVi because I don’t just want people to buy preloved luxury, I want them to understand it. In my authentication masterclasses and bespoke events, I teach people how to spot fakes and think like detectives, and it’s always fun with a glass of fizz in hand. Beyond the sale, it’s about building confidence, trust and a community that truly values craftsmanship and sustainability, mainly focusing on Louis Vuitton, which is the most faked brand in the world. I also offer professional valuations and authentication services.
You’ve also partnered with ‘This Old Thing London’, how does that collaboration expand your offering?
Partnering with This Old Thing London has been such an exciting step for ELViVi. Charlotte, the founder, is a fashion expert to the stars and has been featured in Vogue. She’s also been my biggest mentor and inspiration. Together we’ve collaborated on exceptional stock, and the partnership has also allowed me to support clients with other brands like Hermès, Chanel and Dior.
For anyone looking to buy their first luxury bag, what’s your best advice?
Buy what you LOVE… and use and enjoy it! And do your research and take your time. Start with a classic bag you’ll love for years, and don’t be afraid to ask questions about authenticity or condition. Please reach out for any advice, I’m always delighted to help.
And finally, what’s your personal dream bag and what does conscious luxury mean to you this Christmas?
I love a bag that’s well-used and has a story, like a bashed-up Hermès Birkin. Bags that show signs of a life lived feel special to me – take the recent sale of Jane Birkin’s original Birkin that sold for over £7million, for example.
Conscious luxury this Christmas is about valuing quality and longevity over quantity, choosing pieces with history, and making mindful decisions that are better for the planet and for the story each bag carries.
