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26th Oct 2021

GLASGLOW NEWS! From Glasglow Girls Club partner Princes Square

GLASGLOW NEWS! From Glasglow Girls Club partner Princes Square


Princes Square is delighted to announce VIEVE make up brand will be opening its (temporary) doors in founder Jamie Genevieve’s home city of Glasgow, in the iconic Princes Square, from Friday 29th October to 5th November.

For the first time, renowned makeup brand VIEVE will be brought to life in a luxurious space, where customers will be able to fully experience the brand first-hand. The pop-up will feature VIEVE’s best-selling make-up products such as Eye Wands and Skin Dew, plus the infamous limited edition ‘Joie de VIEVE’ sweatshirts. VIEVE make-up artists will be on hand to help create signature looks and guide you through the extensive and award-winning product offering.

Jamie has hand-picked some special guests to join in the fun, from the incredible Psychic Sisters to her go-to hairstylist, the talented Jack Baxter, who will be offering Jamie’s signature waves with ghd. There will also be an opportunity for VIEVE palettes and lipsticks to be personalised by Laila Lettering to add that extra special touch and the chance to meet the NAF team for customised VIEVE nails.

Jamie said: “This is the moment I have been waiting for ever since we launched VIEVE in November last year! There is nowhere else I could have opened my first pop-up. It just had to be Glasgow…….I cannot wait for people to see the products in real life and for me to be able to meet as many VIEVE Muses as possible.”

Katie Moody from Princes Square commented: “We are so thrilled to have Jamie Genevieve’s make up brand Vieve in for a pop up. We are massive fans of Jamie and the brand and we are delighted that she’s chosen Princes Square as the first store to buy her range in person.”

With over 25 retailers and 12 eateries, Princes Square is Glasgow’s premier retail and leisure destination. Located in the heart of the city’s bustling Buchanan Street, the mall provides a shopping haven to lovers of high street and designer fashion, beauty, jewellery, homewares and lifestyle brands while its wide range of bars, restaurants and cafes offers something for every palate. Opening hours are 10am – 5.30pm Monday to Saturday and 12-5pm on Sundays.


Jamie Genevieve Biography – Jamie is the founder of VIEVE, a professional makeup artist and award-winning beauty influencer who is credited with being one of the most influential voices in the digital beauty space with a combined reach of nearly 3 million followers across her channels. Jamie launched VIEVE in November 2020 (at and Cult Beauty) It has quickly becoming one of the most coveted makeup brands available. Known for its luxurious formulas, powerful pigments and modern approach to beauty. A versatile collection which caters to all ages, races and genders. Each one of the high-performance products is vegan as well as cruelty, paraben and gluten free.

More about Jamie: Based in Scotland, Jamie’s talent and passion for make-up convinced her to train as a professional artist after leaving school. While studying, she gained essential experience working on counter for a luxury cosmetics brand; the interaction with customers and clients inspired such confidence and positivity, that her popularity, talent as a communicator and skills as an artist organically led her to start sharing her knowledge online. Jamie works closely with key international brand partners including NARS, ghd, Charlotte Tilbury and MAC. Her global success is often attributed to her talent, hard work, grounded nature and the mutual respect she shares with her loyal followers.

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