The Blog

23rd Jun 2026

Meet the Member – Dariya Krasnova – Vibe Inside

Name, business name

Dariya Krasnova – Vibe Inside

Tell us about your businesses, the inspiration behind it and when you launched it?

Vibe Inside is your trusted home for professional holistic wellbeing. We launched on the 1st of May 2026.

We help complementary and alternative practitioners easily showcase their professional qualifications and insurance and automate their entire business so they can stand out as trusted experts and run their business effortlessly.

Our mission is to make holistic healing universally accessible. We empower practitioners and guide individuals toward trusted professionals through an intuitive platform designed to support industry regulation.

Vibe Inside was inspired by the Co-Founders personal journey. Since meeting in 2021, Dariya and Marc have embarked on a beautiful lifelong journey of spiritual awakening and a deep dive into holistic health, discovering the power of complementary and alternative treatments. As the world shifts toward a holistic and proactive health approach, they are dedicated to supporting both seekers and practitioners on this journey. Their goal is to provide a safe, trusted space for people to connect and heal, combining a genuine human touch with clever technology and data transparency. Dariya’s professional background in IT and digital project management, and Marc’s in recruitment and running his own business, make a perfect blend for creating Vibe Inside, which champions people, connections, collaboration, transparency and professionalism.

Best piece of advice you were given at the start of your business journey?

Actually none. I was overwhelmed by the sheer volume of information, differing opinions, and viewpoints. Stripped it all back and just listened to my own intuition, gut feeling and followed my heart.

What has been your biggest lesson/ challenge faced so far and how did you overcome it?

When everything seems to go wrong, don’t try to force it.  See every failure as an opportunity to learn lessons and grow. Just keep doing what you can and have faith that everything will work out in the best possible way.

What is your number 1 business tip for success?

We are not there yet, but for me, success will be knowing and seeing that I am helping people and contributing to making their lives better.

What are the big business goals for the next year?

Establish Vibe Inside as the UK’s most trusted, purposefully vetted marketplace for complementary and alternative treatments.

How can the GGC Business membership help?

Present Vibe Inside to a broad audience and to continuously build trust with practitioners and those seeking complementary and alternative treatments. Find meaningful connections and create purposeful collaborations with people and businesses to support each other’s growth.

What’s the dream?

The dream is to become the gold standard that finally brings clarity, education, regulation, respect, and seamless technology to the UK’s holistic health industry.

Fave mantra to get you buzzed up for business!

Empower yourself to empower others.

Shout out to another local business you admire!

I will have to pass on this one, too many I’d want to pick!

Three fun facts about you!

• I love backing when I am stressed, it calms me down.
• I consider myself a citizen of planet Earth and a bit of a geographic puzzle—I was born, naturalised, and settled in three entirely different parts of the world.
• I believe in aliens.